3D meta logo against a purple background

In 2021, social media has gone through challenges and transformations that resulted in new features and changes in algorithms. As this evolution unfolds, marketers should be quick to know about the social media marketing trends to stay ahead of the game in their marketing strategies. Read on and discover these game-changing social media trends and…

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pencil erasing lines on an iPhone screen showing the Facebook logo

Facebook advertising is one of the most efficient and effective digital advertising products out there. Since more than 22% of the global population uses Facebook daily, brands get more visibility for their content and boost traffic to their website through Facebook ads. But if you’re a marketer, running Facebook ads comes with the risk of…

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person looking up local SEO results for butchers on Google maps

90% of online activity begins with search engines. The problem is 75% of businesses don’t go beyond the first page, which means companies miss out on generating sales. But thanks to local SEO, businesses have a silver lining.  Since almost 50% of all Google searches are local, you can reach your nearby customers and draw…

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a 3d version of tiktok's logo in dark mode style

TikTok is the 7th most-used social platform worldwide, with over 800 million active users according to Statista. Since its release, it has been downloaded more than 1.5 billion times from the app store, with users spending more than 850 minutes per month on the app. The numbers clearly show just how fast the platform is…

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a meeting between two white label agency owners

With the drastic changes due to the pandemic, demand for white label digital marketing companies is high. Digital startups, small and medium-sized enterprises (SMEs), and large enterprises leveraged digital marketing strategies to respond to the changing needs of their clients and audiences online. White labeling is an excellent option for companies and agencies who want…

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a pair of sales team headphones on the table

Having a good B2B sales strategy is quintessential to widening audience reach and getting the market share a company deserves. A customer-centered sales philosophy will lead to faster growth while allowing the organization to create its own niche market. However, not all companies can undertake sales processes in-house. For one, it’s challenging to find the…

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the screen of a computer showing a cover image being created in Canva for a content creation podcast

Those who aren’t familiar with the content creation process think that content creation is simply thinking up ideas, writing them down, and clicking ‘publish.’ But if your job day in day out is to spin ideas and analytics insights into high-performing content, you know that this is no easy feat. A lot more has to…

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