3D meta logo against a purple background

In 2021, social media has gone through challenges and transformations that resulted in new features and changes in algorithms. As this evolution unfolds, marketers should be quick to know about the social media marketing trends to stay ahead of the game in their marketing strategies. Read on and discover these game-changing social media trends and…

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a mobile phone showing different social media platforms

New Year’s resolutions? Nah. It’s the new year, a new social media strategy for marketers.  2020 and 2021 have forced marketers to be more innovative, resourceful, and creative with their marketing strategies. The times called for it, and they were an immediate need in those moments. While that proved helpful for many businesses, it also…

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pencil erasing lines on an iPhone screen showing the Facebook logo

Facebook advertising is one of the most efficient and effective digital advertising products out there. Since more than 22% of the global population uses Facebook daily, brands get more visibility for their content and boost traffic to their website through Facebook ads. But if you’re a marketer, running Facebook ads comes with the risk of…

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Man performing social listening research on a laptop in an urban office

It’s no secret that social media is the ultimate tool for brand marketing. Everyone’s made the jump to it and has been using it rather extensively. Convenience, audience reach, flexibility, you name it—there are so many reasons for you to have social media in your bag of tricks. However, knowing what strategies to employ is…

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a 3d version of tiktok's logo in dark mode style

TikTok is the 7th most-used social platform worldwide, with over 800 million active users according to Statista. Since its release, it has been downloaded more than 1.5 billion times from the app store, with users spending more than 850 minutes per month on the app. The numbers clearly show just how fast the platform is…

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a social media content creator on their phone during a video shoot break

Social media is undeniably an excellent tool for businesses. It completely changed customer interactions. Further reach allows brands to promote their products and services to more people. However, reaching more people does not automatically mean that they would become customers. You must convince them to become patrons. Knowing the best type of social media content…

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a social media marketing manager working on a laptop

If you don’t believe in what the title of this article says, then it’s no wonder you’re struggling with getting your business out into the wild. While traditional advertising and marketing have their own merits, social media marketing is the only way to go, especially when everyone has to limit time spent outside of their…

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person holding black android smartphone with instagram boot screen loading up

Instagram may be the 5th largest social network with over 1.2 billion active users; however, a significant number of businesses struggle to draw in leads on the platform. In fact, most social marketers won’t even think if it’s possible to generate leads on Instagram. Just because it sounds unconventional, doesn’t mean it won’t work. Like…

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a screenshot of how a user decides to control facebook advertising on iOS 14.5

Should you be concerned about Apple’s iOS 14.5 update? Is it the end of the line for your precious targeted ads? The new update for iPhone and iPad has sent Facebook on an ongoing war with Apple’s privacy-focused update that intends to make the user in control of what information their device shares to various…

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Twitter, a social media platform where online discourse happens on the daily

The online world is almost inseparable from the real world. Especially at this point, we use online resources and platforms extensively. Along with the change in technology is the speed of how these technologies evolve. It is important for anyone who conducts business online to know and understand these new tools and to use them…

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