Content Creation Archives

four people watching a viral video on a macbook

Along with the rise of social networks comes the desire to “go viral.” It’s not uncommon to hear the assumption that if a business’ content goes viral, its products or services would become the talk of the crowd, boosting its sales. This is not always the case. As a business, not only is it hard…

woman in blue plaid coat holding up her phone

You know how bulls get mad at the color red? Well, the truth is they don’t. Their rage or whatever has them charging in bullfights is actually the matador’s taunting, not the red piece of cloth he’s waving around. Myths like this one exist everywhere, even in the digital world, where everything is supposed to…

a content creator's desk before getting ideas for creating valuable content

It’s easy to throw around the phrase “offer valuable content” these days. Ask any digital marketer, and you’ll probably hear this exhaustingly. While giving value to your audience is an important aspect of any content marketing pipeline, it doesn’t always translate effectively. Sometimes, the value you’re offering remains untouched. “Hold up, I thought valuable content…

Overrated marketing buzzwords are like those stereotypical birthday cakes that are 60% fatty, sugary icing, and 40% dry bread. We might enjoy the first few bites regardless if it’s delicious or not but not a lot of people really finish the whole cake on their own. For most of us, a slice is good. Two…

If your campaign can appeal to an audience’s emotion with the help of emotional video content, you effectively connect with and engage your target audience.

content planning customer-focused blogging

Blogging is very powerful and beneficial for local businesses. Here’s how you can create a rock-solid content plan, especially for customer-focused blogs.

The 5 Best Practices to Give Life to Your Content

For you to keep up with the rifts and changes in content creation, it’s best to familiarize yourself with these 5 helpful techniques that have aided us through thick and thin.

Define the Great Line: Content Marketing vs. Content

Content and content marketing are becoming pillars of today’s market. However, there is a rising confusion of which is which and where the line is drawn. Fortunately, there’s one quick answer to that, according to Michael Brenner of Content Marketing Institute—content is what you create and content marketing is what you practice.